Blurb/RPI Announces leadership change

After 12 years as a CEO and senior executive at RPI, Rick Bellamy has decided to move on to pursue other professional interests.

“The board, our clients, and our employees have tremendous gratitude for Rick's years of service and countless contributions to the company including serving as CTO, then taking over as CEO and growing the company 5x across six locations around the world,” said Vic Petroff, Board member and partner at Riverlake Partners.

Tom Hughes, the company's Executive Chairman will take over as CEO.

“I’m extremely grateful for Rick’s contribution and having worked with Rick over many years I appreciate how he grew the company, defined and created a great culture, and attracted world-class customers and employees,” said Hughes.

Since joining the company Rick has led two rounds of funding, completed four significant acquisitions, and led the creation of a strong employee culture of collaboration and customer focus. Today, the company is a recognized leader in the personalized photo products market and has been named six times to the Inc 5000 list of rapidly growing companies.

“In August we brought on Tom Hughes as the Executive Chairman, who has led Flickr and helped transform Shutterfly. Tom has been invaluable as an advisor, and today I want to thank him for his willingness to step up and bring his experience and proven capabilities to lead companies like ours to the next level as RPI/Blurb’s new CEO”. I will remain a special advisor to the board and as a significant shareholder I am excited for Tom to be in this role “, said Rick Bellamy.

Bellamy plans to re-focus his skills and energies in a new phase of his career, helping other earlier stage companies be successful transitioning through their growth phases. His passion for cultural transformation and sustainable operational efficiencies is perfectly suited to today’s business environment.

“I am proud of what we have accomplished so far and I will miss the incredible people I have had the privilege to work with here. Together we have built a strong culture that has created real connections with our partners, people, and vendors.”

Hughes joins RPI on the heels of the company’s successful 2020 acquisition of Blurb, an industry-leading e-commerce platform of print-on-demand books, magazines, wall décor, and digital services for self-publishers and creative professionals. The Blurb acquisition reinforced RPI’s continued commitment to utilizing technology to deliver a suite of solutions to creators who appreciate quality, ease of use, and value.

“RPI has led the industry with our own software for producing cards, calendars, prints, wall art, and books,” said Ted Reischling, Founder of RPI; “The acquisition of Blurb, a consumer-facing brand, was part of a natural and exciting evolution for us. It benefits our combined customer base by increasing scale, optimizing efficiency, and leveraging costs in today’s incredibly competitive market space.”

“Rick envisioned the power of a local distributed print model and set the first step in building that network in 2011 acquiring RPI/Paro in the Netherlands and he worked hard to maintain a cultural, as well as business connection with RPI. In addition, this relationship opened up the US Market for RPI-EU European customers, creating a great competitive advantage,” said Paul Adriaans EVP RPI-EU.

About RPI & Blurb

RPI partners with top brands, self-publishers, and creative professionals to offer print-on-demand books, magazines, wall décor and other products through its industry-leading e-commerce platform,, and RPI’s suite of publishing platforms enables individuals, creative professionals and businesses to create, publish, share, and sell high-quality photo books, trade books and magazines via free, innovative creation and layout tools.

RPI, which is headquartered in Seattle and has been listed on the Inc. 5000 list of fastest-growing companies for seven years, celebrated its 40th anniversary in 2019. The company has additional locations in San Francisco, London, Atlanta, GA, Rochester, NY, and Eindhoven, NL.

RPI has received strategic investments from HCAP Partners, Riverlake Partners, Anthem Venture Partners, and Canaan Partners.