This was my first year walking the exhibit halls at WPPI and I must admit it was overwhelming on the first day. By the second day, it was clear where the wedding photo market is heading.Robert Mitchell, Senior Account Manager
By Robert Mitchell
It has been roughly 8 weeks since the Wedding & Portrait Photography Conference+Expo (WPPI) at the MGM Grand in Las Vegas. WPPI is the premier industry event for photographers whose focus is on wedding and portrait photography. This year, nearly 13,000 people attended WPPI to learn the latest photography tips + tricks, establish new business relationships, and experience the latest new digital photo products from the leading manufacturers around the world.
This was my first year walking the exhibit halls at WPPI and I must admit it was overwhelming on the first day. By the second day, it was clear where the wedding photo market is heading.
Three key product areas of interest for professional photographers include the growing demand for items generating distinctive style, such as:
- Elegant personalized packaging
- Eco-friendly framed portraits
- Seamless panoramic flush mount layflat albums with extra thick pages and exquisite craftsmanship
Photographers are looking for brand extension and personalized business packaging for delivering the final wedding images to the bride is one way to achieve this extension. There were many exhibitors showcasing unique packaging ideas, such as personalized wooden boxes adorned with imagery of the bride and groom embellished with the wedding date.
My favorite product at the show was an exquisite handcrafted linen wrapped box that folds out to become a beautiful flush mount layflat wedding album, created by PQ Blackwell.
The weeklong event provided many opportunities to network and make real connections with photographers serving the wedding vertical while experiencing firsthand the new digital print products and solutions from major manufacturers and artisans in the market.
The exhibit hall at this year’s WPPI show left no doubt that photographers and their clients are looking for high-end luxurious photo products to complement their portrait photography and the growing competition to provide these products will ultimately benefit everyone in the photo merchandise segment.