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Category Archives: Retail Environment
2.5 Quintillion Reasons Your Business Should Pay Attention to Social Photography
There’s no denying the influence and reach of our digital tools and toys. In a 2012 survey conducted by Qualcomm, 66 percent of respondents said that, given the choice between taking their wireless mobile device or lunch to work, they’d … Continue reading
“Made Better – Made By Me” Consumers Are Clamoring to Contribute
It’s easy to think that in this digitally driven world, we’re all losing touch. And by touch we mean its most literal sense. In the wash of data from our smart, connected devices we are passing bits back and forth … Continue reading
What Every Brand Can Learn From the Grateful Dead
Last week I was at a Bonnie Raitt concert and the event security was adamant about preventing people from taking photos. And, it got me thinking the music industry has gone through unprecedented change in business model and format of … Continue reading
How “Boo” Became a Web Sensation
By now, you have probably met Boo, aka The Worlds Cutest Dog,™ the teddy-bear faced Pomeranian who gained world-wide celebrity via a Facebook page that now boasts over 5.3 million fans. Boo’s image has gone viral, being shared by thousands … Continue reading
Posted in Digital Printing, Retail Environment
Tagged boo, branded content, facebook, merchandising, tipping point, viral
How the NFL blends licensed and user-generated content
With the official start to the NFL Season underway, I’m unpacking my Seahawks gear from storage and preparing for a promising year. One of my prized possessions is my personalized Seahawks jersey with my name and team number on the … Continue reading