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Category Archives: Personalization
“Made Better – Made By Me” Consumers Are Clamoring to Contribute
It’s easy to think that in this digitally driven world, we’re all losing touch. And by touch we mean its most literal sense. In the wash of data from our smart, connected devices we are passing bits back and forth … Continue reading
What Every Brand Can Learn From the Grateful Dead
Last week I was at a Bonnie Raitt concert and the event security was adamant about preventing people from taking photos. And, it got me thinking the music industry has gone through unprecedented change in business model and format of … Continue reading
How the NFL blends licensed and user-generated content
With the official start to the NFL Season underway, I’m unpacking my Seahawks gear from storage and preparing for a promising year. One of my prized possessions is my personalized Seahawks jersey with my name and team number on the … Continue reading
The 6 Million Dollar Lunchbox
It’s always bittersweet to send my girls off for a new school year, hardly believing how quickly they are growing into young ladies with complex, developing identities. But I have to smile as I relate to their excitement over fresh … Continue reading
Posted in Consumer Trends, Personalization, Retail Environment
Tagged branded content, collectibles, lunch boxes, merchandising
3 Tips to Personalize Your Back to School Gear
As a youngster, I remember the feeling that crept over me in August. I wanted to enjoy my last month of freedom, but I had that nervous dread about the upcoming school year. Would my teacher be nice? Would the … Continue reading
Posted in Consumer Trends, Personalization, Retail Environment