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Category Archives: Mass Customization
“Made Better – Made By Me” Consumers Are Clamoring to Contribute
It’s easy to think that in this digitally driven world, we’re all losing touch. And by touch we mean its most literal sense. In the wash of data from our smart, connected devices we are passing bits back and forth … Continue reading
What Every Brand Can Learn From the Grateful Dead
Last week I was at a Bonnie Raitt concert and the event security was adamant about preventing people from taking photos. And, it got me thinking the music industry has gone through unprecedented change in business model and format of … Continue reading
How the NFL blends licensed and user-generated content
With the official start to the NFL Season underway, I’m unpacking my Seahawks gear from storage and preparing for a promising year. One of my prized possessions is my personalized Seahawks jersey with my name and team number on the … Continue reading
The Role of Stationery in a Digital World
You might think that the CEO of a personalized consumer print products company wouldn’t be surprised to receive a physical card in the mail. However after a recent meeting with a potential vendor, I received a personal hand-written thank you … Continue reading
Creative Gift Ideas for Valentine’s Day
Just as we wrap one holiday season with our loved ones, we find ourselves in the midst of another special holiday to show how much we love and care for them. But finding a gift for your special Valentine doesn’t … Continue reading
Posted in Consumer Trends, Mass Customization, Personalization