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Author Archives: Amy Staupe
Digital and Physical Products – Why Both Matter in the Music Business
I still consider it magical that I can think of a song while I’m out and about, download from iTunes and listen to it moments later on my iPhone. “1000 songs in your pocket” forced a sea change in the … Continue reading
Posted in Consumer Trends, Trends
How the NFL blends licensed and user-generated content
With the official start to the NFL Season underway, I’m unpacking my Seahawks gear from storage and preparing for a promising year. One of my prized possessions is my personalized Seahawks jersey with my name and team number on the … Continue reading
10 Trends Impacting Back to School Spending in 2012
We love infographics as a storytelling tool – the National Retail Federation has this interesting breakdown of 10 trends impacting Back to School spending this year. Continue Reading …
Posted in Consumer Trends, Retail Environment, Trends
3 Tips to Personalize Your Back to School Gear
As a youngster, I remember the feeling that crept over me in August. I wanted to enjoy my last month of freedom, but I had that nervous dread about the upcoming school year. Would my teacher be nice? Would the … Continue reading
Posted in Consumer Trends, Personalization, Retail Environment
Made in the USA
With Independence Day approaching, all the retail store displays are decked out in festive red, white and blue. However, it’s more than colors that are influencing American shoppers this year. The economic downturn of the last few years rattled the … Continue reading
Posted in Consumer Trends